Interaction - Bachelor
#b2h is a social media app that transforms procrastination into productivity. Instead of mindlessly doomscrolling on social media, #b2h allows users to exercise their minds by picking up and learning new hobbies.
#b2h (back 2 hobbies) is a social media platform against mindless-procrastinating, that encourages users aged 16-24 to exercise their brains in the form of hobbies, to promote productive procrastination. Unlike other anti-procrastination applications, #b2h removes the negative connotation surrounding procrastination and instead encourages people to transform their procrastination habits from mindless doomscrolling, to learning new skills and enriching their minds.
I always tell myself that I’ll only scroll on TikTok for 20 minutes, but 20 minutes has a weird habit of turning into 3 hours.
Me, Georgia Dwyer
We all procrastinate. It’s been a part of our daily lives since 700BC (according to the Greek poet Hesiod). So, why do we shame ourselves for pausing what we’re doing and taking a break? The aim for #b2h is to remove the stigma against procrastinating by keeping our moments of pausing and resetting, productive.
Can you think of one person in your life that scrolls on social media when they procrastinate? Me personally, I can think of a hundred people. One of those people, is me. To cater to those friends and family (and ourselves) that we have in mind, I chose my target audience of 16 to 24 year olds.
Georgia combines creativity and strategy to create user-centered digital experiences. Skilled in UX and interaction design, front-end web development, and branding, Georgia designs with purpose, precision, and beauty.